// In the News

Changing the Face of Videogames with Image Metrics

Source: By Ben PerLee, Destructoid.com

November 27, 2009 - Say what you will about contemporary game design. With all the technological advancements made in the last few years, gamers have been able to play games that offer something closer to a real-life experience in terms of graphics and gameplay. Unfortunately, those hyper-realistic experiences, while offering something that truly resonates with gamers, have a habit of falling apart when creating the human face.

'NBA 2K10': Bound for Greatness?

Source: By Jon Robinson, ESPN.com

August 27, 2009 - When the "NBA 2K10" producers announced that they were lowering the player ratings in their game across the board to better separate the superstars you cheer from the bench players doing all the cheering, all you had to do was look at Jerome James and his embarrassing 42 overall rating to know they weren't messing around.

NBA 2K10 Interview

Source: GameInformer.com

September 11, 2009 - Game Informer has posted an interview with lead feature designer Erick Boenisch and lead gameplay producer Rob Jones, as they talk about NBA 2K10.

GI:"The graphics have always been a standout feature of the 2K series. How are they changing this year?"

Gradient Effects Earns MTV Music Video Award Nomination for Special Effects on Gnarls Barkley Clip

Source: By DMN Newswire

August 06, 2009 - FX studio Gradient Effects created the tragic central CG character and the visual effects in GnarlsBarkley's "Who's Gonna Save My Soul," which has earned an MTV Music Video Award nomination for best special effects. Written and directed by Chris Milk of @radical.media, the music video was also nominated for MTV VMAs in the breakthrough video and art direction categories.